Primary Goals and Internal Customers

Boston is in the mid­dle of its nth big snow­storm of this win­ter. I'm fly­ing Delta tomor­row, had heard that many flights have been can­celled, and thought I'd check delta.com so that tomor­row morn­ing I wasn't fum­bling around. I'm glad I did.

These screen­shots were taken at 12:40pm today. This first one is of Logan Airport's status.

massport.com 12:40pm

Ignore the sort­ing. The air­port is aware that all of Delta's flights have been can­celed for the remain­der of the day.

Here's what Delta's page is show­ing at that same moment:

delta.com 12:40pm

Note:

  1. Sta­tus of each flight that was sup­posed to depart today: Past Sched­ule
  2. 1:30 flight and all sub­se­quent flights today are still accept­ing reser­va­tions. Despite being cancelled.

I've been watch­ing over the course of the day, and what hap­pens is that when the wall­clock time passes each intended depar­ture time, that "Book>" but­ton becomes "Past Schedule".

What are the pri­mary pur­poses of the Delta web­site? Book flights and check sta­tus of flights.

You know what does work on their web­page? Most every­thing, but most amus­ing: their blog — most recent entry: "Con­nect With Your Face­book Friends In-Flight!" Or at the ter­mi­nal, because if you book a flight or go to the air­port today, that's where you'll be.

So how does a web­site get this bro­ken? I'm guess­ing: no inter­nal users. The com­mu­ni­ca­tions worker has to look at every blog post. The HR depart­ment has to ver­ify that each job list­ing is what they expect. But nobody at Delta is using their web­site to check flights. The nice cus­tomer ser­vice rep­re­sen­ta­tive at the air­port is using some inter­nal inter­face — always works. The phone rep­re­sen­ta­tive is using a sim­i­lar, inter­nal sys­tem as well. Because these peo­ple sim­ply could not do their job if this were their tool.

Test­ing, val­i­da­tion, inter­nal cus­tomers. Get as many of your own peo­ple to use your prod­uct as pos­si­ble. Keep that use going. It's your best source of infor­ma­tion, because you'll know even before you get a bug report whether some­thing is broken.

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